Marshall McLuhan: Libraries: Past, Present, Future, 1970
Libraries: Past, Present, Future . An Address delivered by Marshall McLuhan at the Geneseo State College Library School, New York State, on July 3, 1970 for the 13th annual Mary C. Richardson lectures series. Typescript, 32 leaves. From the mid-1960s into the 1970s, Marshall McLuhan was sought out as a speaker across North America. The media theorist had coined the famous expression “the medium is the message,” categorized media as “hot” or “cool,” and spoke of an interconnected world as a “global village.” His ideas were controversial and often expressed in a somewhat ambiguous or aphoristic style. One of his messages about the dominance in contemporary society of electronic media, especially television, to the detriment of printed books and newspapers, gave many librarians cause for concern about the future of libraries and traditional print media. Canada’s National Librarian, W.K. Lamb, refused to believe that the book was becoming obsolete. In an interview, he held that the bo...